Mezban is an eminent Indian restaurant in Berlin that serves its customers delicious Indian veg and non-veg food items. It is situated in the heart of Berlin city and is known for its mouth-watering food and Mezbani (hospitality).
Mezban approached FoodMato in 2024 to enhance its online presence and increase sales through it. The partnership helped the food business significantly reduce third-party commissions and grow its online sales and revenue.
About Mezban
Name: Mezban
Location: Eisenacher, Berlin, Germany
Website: https://mezban.de/
Partnership with FoodMato: 2024
Offerings: Delicious Indian food
Challenges Mezban Faced
The Mezban team was running the restaurant in the conventional way which added to their challenges in breaking into the online market.. They were also unsure about taking their business online because they weren’t familiar with technology. They depended on third-party platforms for online orders, where they had to pay a lot for each order as a commission. As a result, it was hard for them to get more known in their area and their profits started to drop.
Let us discuss their challenges in detail:
1. Lack of online orders
As mentioned above, Mezban relied on third-party food giants like Uber Eats, Lieferando, Wolt and more to sell food online. The team had to pay for each order they received through these platforms. This has significantly lowered their profit level. Moreover, they did not even notice much increase in their number of orders as they had to keep the food prices higher on these platforms than their actual price.
2. Paying high commission fees to third-party platforms
This was one of the biggest challenges that Mezban faced. Popular third-party online ordering platforms charge up to 30% per order as commission which ultimately eats up a big share of their profit. The order flow was also not high enough to compensate for the part.
3. Absence of proper marketing activities
Mezban undoubtedly serves delicious Indian cuisine but struggled to reach its target audiences because of the absence of proper marketing strategies. They didn’t have a dedicated marketing team, which made it hard to attract new customers. In today’s world, a modern restaurant requires more than just word-of-mouth marketing to grow.
Social media engagement is essential for every business to stay in touch with its audiences, interact, and keep them engaged. Mezban’s social media page was almost inactive. Moreover, as they were using third-party platforms for online orders they did not have any direct communication with their customers.
5. Lack of technical support
The Mezban team was stepping back from digitizing the restaurant due to not having much technical expertise or any technical support. Having no digital presence or a dedicated restaurant website, zero social media engagement and audience interaction highly affected the business resulting in stagnant growth.
For all the above-mentioned challenges, Mezban approached FoodMato. After listening to their problems and requirements we started working on their business with the following objective.
Objectives
Before meeting FoodMato, Mezban was highly dependent on third-party food delivery platforms to sell food online. This overburdened them with high commission fees that claimed a big share of their food business profit.
So they turned to Mezban with the following objectives:
- Create an impactful online presence: Initially, they had an ordinary website that did not have many functionalities. So revamping their website with several features like table reservation, online ordering etc was one of the main objectives of the project.
- Boost sales through online orders: Increasing online orders and revenue through its own online ordering system.
- Reduce third-party commission: Mezban paid huge commissions to third-party platforms for each order they received from them. So reducing the amount was crucial to accelerate growth.
- Customer engagement through social media: To increase new customers and build a community of loyal customers Mezban needed impactful social media pages on various social media platforms. Creating social media pages and engaging customers through regular interactive posts was another target that we needed to fulfill.
- Accelerate marketing activities: Poor marketing strategies made Mezban suffer a lot in terms of growth. Introducing digital and social media marketing was crucial to increase its local awareness, sales and growth.
Solutions
Considering the above-mentioned requirements, FoodMato offered Mezban the services that would help us fulfill them all.
1. Well-designed website
We developed a clean and clutter-free branded website with a proper restaurant theme for Mezban that works as a centralized platform for all their restaurant operations. It helps them manage their online orders seamlessly and also allows their customers to browse through their menu and place orders for their desired items without any hassle improving their customer experience.
To enhance Mezban’s visibility on Google, we regularly post blogs with high-ranking keywords.
In a nutshell, FoodMato empowered Mezban with the following features:
- Prominent and attractive food menu with an online ordering facility.
- Table reservation.
- Restaurant Gallery.
- Loyalty program.
2. Independent Online ordering system
The online food ordering system that we added to the website lets them manage their orders independently reducing third-party commissions. Their customers can now place orders directly from their website for which they do not need to pay a penny. As a result, their order volume increased and third-party commissions decreased.
3. Customer engagement on Social media
With our social media marketing services, Mezban managed to remarkably increase its customer reach and engagement. We regularly post on multiple social media platforms and interact with the community and followers through comments and answering their queries.
We provided the following social media marketing services:
- Regular posts with food images
- Interacting with customers through comments.
- Discount posts to attract more customers.
4. Branded mobile app
The FoodMato team has also built a mobile branded partner mobile app for Mezban that has simplified their restaurant and online order management to a great extent. It allows them to access the details, track and manage their food orders, deliveries, table reservations and more.
5. Improved marketing activities
To improve the marketing activities of Mezban we have activated online marketing to maximize its audience reach. Social media is certainly a part of our marketing plan but apart from that we have added the following services:
- Email marketing services.
- Loyalty program.
- Content marketing on the website.
- Restaurant review facility on the website to build credibility.
6. 100% technical support
FoodMato has boosted Mezban with technical support. We handle everything from setting up and taking care of their website to adding features that help manage the restaurant and marketing it. Plus, our team is always here to help with any questions or problems they might have while using our services.
Results
The partnership between Mezban and FoodMato has helped the restaurant achieve its targets within a short period. They witnessed visible improvements in their business in three months.
Traffic: 12k total impressions
Revenue: €102.67Gross sales
Reduction in third-party commission: 14 to 30%
Wrapping up
In a nutshell, Mezban has found the following improvements after being associated with FoodMato
Fulfilled targets: Mezban has successfully improved visibility and reached new audiences through their branded website, increase online orders and revenue. It has also built a community of its loyal customers through social media engagement.
Reduced third-party commission: Due to the increase in online orders from their own website, they have managed to reduce the cost on third-party commissions.
Simplified restaurant management: With a feature-rich mobile app, Mezban is able to handle orders, deliveries, table reservations and more with increased efficiency.
