Maharadscha is an eminent Indian restaurant in Berlin that specializes in Indian veg and non-veg delicacies. The Sanskrit word Maharadscha means king. In Maharadscha, customers are treated as “kings” with scrumptious food and opulent service. The restaurant is backed by a team of qualified chefs and culinary experts who bring appetizing food to customers’ tables.
In spite of having well-trained staff, chefs, and a pleasing ambiance, Mahadarscha was struggling to reach its sales goals due to multiple reasons, and one of them was not having an online presence. That is why Maharadscha turned to FoodMato to enhance their audience reach and grow sales through online ordering.
About Maharadscha
Name: Maharadscha
Location: Fugger Str. Berlin
Website: https://maharadscha-berlin.de/
Partnership with FoodMato: 2024
Offerings: Authentic Indian food
Challenges Maharadscha Faced
Mahadarscha was facing multiple difficulties in improving its overall restaurant sales, which became the biggest obstacle in its way to growth. Due to a lack of technical expertise, the team was also skeptical about working on their online presence. Let us find out in detail what hindered Madarscha’s growth and how FoodMato helped overcome them.
1. Having a basic website
Maharadscha had an ordinary website without any specialized restaurant management functionality or branding. It only contained basic information about the business, which was not enough to establish a business online or to catch the target audience’s attention.
2. Dependence on third-party platforms
To have an existence and serve customers online, Maharadscha opted for third-party platforms. They received online orders from third-party food giants like Uber Eats, Liferando, and more, which were not only expensive but also taking away the limelight from the restaurant.
The high commission fees of these platforms claimed a significant share of their profits, because of which they were struggling to meet their sales targets. In simple words, their money was going out even if they were receiving orders through them.
3. Lack of online ordering facility on the Website
As mentioned, Maharadscha’s website lacked event management functionalities, which also included the online ordering facility. Third-party platforms were the online option for their customers to place orders online from Mahadarscha. This is where they were losing the opportunity to double up incoming orders, which ultimately resulted in low sales.
4. Third-party table reservation.
Besides online ordering, the restaurant also offered online table reservation services through third-party channels. This is another third-party-driven move that reduced their profit levels and needed to be replaced with their table reservation system.
5. Slow website speed
The reliance on third-party websites for online ordering and table reservations overwhelmed the website and affected its speed. Site speed is one of the most important factors of engaging customers, as there is no room for delay or waiting on the Internet. People lose interest in a website when it takes longer to load. As a result, they experienced a high bounce rate and low traffic.
6. Zero interaction with customers
It is obvious that when customers are ordering and booking tables for Mahadarscha through third-party food giants, they are not getting an opportunity for direct interaction with the restaurant.
7. Absence of online marketing
The absence of online marketing means zero exposure. Online marketing in today’s world has become essential for every brand to expand its audience reach. Word of mouth or the traditional way of marketing alone is not enough to create an impact. Due to the absence of online marketing activities, Mahadarscha’s exposure was restricted, and it failed to draw attention locally, which affected sales and brand awareness significantly.
Solution
After listening to the challenges Maharadscha faced, we have provided the following solutions:
1. A branded website
The FoodMato team has done major polishing on their website to make sure that it speaks for the brand. Starting from adding a meaningful and sophisticated theme to various event management functionalities, the team has transformed their ordinary website into a full-fledged restaurant website.
We have empowered the Maharadscha website with the following Features:
- A clean and systematic food menu.
- Independent online ordering and delivery system.
- Table reservation system.
- An attractive restaurant gallery to display the restaurant’s ambiance.
- Google Maps to showcase restaurant location on the map.
- Loyalty program for customer retention.
- Improved website speed and performance as there is no burden of third-party platforms.
- Increased traffic flow.
- Improved online visibility with search engine optimized content.
2. Dedicated online ordering and delivery system
FoodMato added an online ordering and delivery system to Mahadarscha’s website, which helps them manage their online orders independently without spending a penny on commission. Now, the order flow has considerably increased in Mahadarscha, which has reduced the burden of third-party commission.
In addition to that, the well defined food menu with proper images and categorization that we have added to their website has also helped their customers place orders easily.
3. Table booking system
We have also provided Maharadscha with a table booking system, which allows them to directly book a table in the restaurant without juggling between sites and any commission fees. The team can independently manage their table bookings, update status, and accept bookings as per availability.
4. Online marketing services
Understanding the need for online marketing in this digital era, we have provided Mahadarscha the right Promotional Services that include:
- Offering Search engine optimized content on the website with regular blog updates.
- Email marketing services to inform audiences about the latest offers and updates.
- Loyalty program to retain old customers and improve user experience. Our restaurant loyalty program is based on points that customers can earn with each order. The more they order, the more points they get.
- Social media marketing and community management services in which we regularly post restaurant updates, new offers, and menu highlights to engage your customers.
5. Branded mobile app
The branded mobile app that we have built has taken the idea of convenience to the next level. It gives the entire control of the system in the admin’s hands. Right from accepting orders to tracking deliveries, table booking management, and more, the mobile app has brought the entire restaurant management system into restaurant owners’ fingertips.
6. Reduced third-party dependence
We have reduced Mahadarscha’s dependence on third-party platforms by creating their branded online ordering and table reservation system, which has automatically decreased the burden of high commissions on them. As a result, their order flow and profit levels improved.
7. Dedicated IT support
In addition to all the above-mentioned Features, FoodMato offered a strong IT Support team to help them fulfill all their IT requirements. This has given them the confidence to take their restaurant online and manage operations seamlessly.
Results
Traffic: 74.7K Total Impressions
Revenue: More than 70% monthly growth.
Reduction in third-party commission: 14% to 30%
Wrapping up
To summarize, we could say that FoodMato provided the right solutions to the challenges that Mahadarscha faced. It was all about bringing their restaurant online, removing third-party reliance, and the burden of commission fees. It all began with creating a full-fledged branded restaurant website for Mahadarscha, which became a centralized platform for seamlessly handling restaurant operations and communicating with their customers.
