Do you want to create a successful restaurant website with essential features?
Whether you are building a brand new restaurant website or revamping your old one to increase traffic and sales, there are certain features that your website must have to stand out. A good restaurant website design and power-packed features are crucial for its success in this competitive industry. A perfect food business website not only looks good but also represents your brand and offers a great user experience.
The good news is that you can easily create such a restaurant website for your business by adding some essential features to it. In this article, we have prepared a checklist of the 10 essential features that are necessary for the success of your website.
1. Attractive visuals
Pictures create a great impact on viewers, and that is why you must add attractive and enticing visuals of your food items, restaurant, and its interiors on your website. Great images empower your restaurant website content. Research says, content with suitable images gains 94% more viewers’ attention than content without visuals.
- Invest in professional photography services.
- Use real photos of the food items listed in your food menu.
- Create a restaurant gallery to showcase the inside picture of your restaurant, its interiors, customers enjoying food, and more.
You might be surprised to know that good images stimulate hunger. Make sure you utilize this theory and add attractive visuals to your website.
2. Mobile-friendly design
We are living in a mobile-dependent era where most websites are viewed on mobile phones because they offer the convenience of accessing a website from anywhere, anytime. Studies show that more than 64% of total internet traffic comes from mobile devices, and 80% of consumers search restaurants on the internet before ordering food online or visiting the physical space.
So you need to make sure that your restaurant website has a responsive design.
3. Online ordering system
Your restaurant website is incomplete without your branded online ordering system. As a restaurant owner, you need to ensure that your customers can place an order through your restaurant smoothly.
Your restaurant website’s online ordering system must have the following qualities:
- Smooth ordering process.
- Payment security with a detailed tax invoice.
- Easy order tracking method for customers.
A good online ordering system not only improves user experience on your website but also increases your business credibility.
Your food menu is the heart of your restaurant business. A well-crafted food menu with proper categorization always creates a great impact on customers, increasing your chances of driving sales.
Make sure your online food menu has the following advantages:
- Categorize food items to increase the searchability of your food items. For example: salads, gluten-free, vegan, etc.
- Create special menu sections to drive more attention.
- Add a prominent “add to cart” button to each food item.
- Prepare a special food menu for online ordering and delivery.
A smartly designed food menu always goes a long way.
5. Convenient table booking
Offering advanced table booking facilities for your customers is a necessity nowadays because most people try to save time and get their preferred seats in their desired restaurants. It not only helps customers but also allows you to manage customers and rush hours smartly.
A food table booking system has the following features:
- Display table availability to customers.
- Full admin control over table management.
- Reservation status update in real time.
6. Trustworthy reviews
A section on your restaurant website should be dedicated to genuine customer reviews. Reviews from your existing customers are extremely important in bringing in the new ones. Allow your customers to add reviews and share their experience with you. This will increase business credibility and encourage new people to join in, it also helps you make improvements and know what customers like about your food and restaurant.
7. Engaging and informative blogs
Blogs offer an amazing opportunity for you to increase your website traffic and enhance your audience reach. A study shows that companies that publish more than 16 blogs every month get more traffic than those that don’t or post less.
Follow the below-mentioned tips to utilize your website blogs to boost their visibility online:
- Use keywords on your blogs.
- Post blogs regularly.
- Cover topics that suit your industry and audiences.
- Create informative blogs instead of promotional ones.
- Check grammar, language, and verify information that you are adding to your blog.
Following the above-mentioned tips will help you create an engaging blog and maximize traffic flow on your website.
8. Tight website security
Security is one of the biggest concerns of every business and website owner. That is why you need to be extra careful about your website security, especially if you have an online ordering and table reservation system on your website.
Offering payment security and protection to your customers’ crucial payment information and confidential data is essential to create a successful restaurant website. Make sure you use SSL encryption to safeguard customer data and take other measures to tighten the security of your restaurant website.
9. Fast page loading speed
Your website’s page loading speed directly influences your website traffic and its bounce rate. This is because internet users are impatient, and if they have to wait for your page to load, they would not even spare a moment to switch to your competitors. So it is imperative for you to keep an eye on your overall website performance and its loading speed.
- Check the plugins and themes you use on your website and determine if they are overloading your website.
- Monitor website performance regularly.
- Discard unnecessary software from your website.
10. Location and contact details
Last but not least, don’t forget to add your location and contact details to your website so that the people who are interested in visiting you don’t have to search for it.
If fulfilling all the above-mentioned features seems overwhelming to you, contact FoodMato. At FoodMato, we do all the heavy work for you so that you can focus on sales and another crucial aspects of your business.
Starting from building a dedicated restaurant website to adding online ordering, delivery, table booking system, and more.
Discover FoodMato services now!
Wrapping up
Having a dedicated restaurant is essential to make an impact online and reach broader audiences. Having just an ordinary website is not enough. Consumer preferences are changing with technical developments, and fulfilling them is the business owners’ responsibility. To stand out and make your restaurant website successful, you need to add attractive visuals, an online ordering system, a table booking system, trustworthy reviews, an easy-to-navigate menu, informative blogs, tighten website security, and improve page speed.
