Sadhu is a culinary heaven in Wismar that treats guests to delicious Indian and Pakistani cuisine. From starters to desserts, Sadhu is known for its mouth-watering flavors and diverse menu.
Sadhu collaborated with FoodMato in 2024 to establish an impactful online presence and increase sales through that. After its association with FoodMato, Sadhu experienced notable growth in its sales and profit levels. Let us find out the whole story of how FoodMato made it possible for restaurants in Wismar
About Sadhu
Name: Sadhu
Location: Am Lohberg, Wismar
Website: https://sadhu-indian-restaurant.de/
Partnership with FoodMato: 2024
Offerings: Indian cuisine
Challenges Sadhu Faced
1. Ordinary Restaurant website
Sadhu was having a hard time increasing its number of customers due to insufficient exposure online. One reason for this was an ordinary website that only provided visitors with basic restaurant information.
Here is a quick look at their issues:
- Inadequate website traffic: Because of third-party reliance for online ordering and table booking, Sadhu’s website was loaded and slow. This ultimately resulted in a higher bounce rate and less traffic.
- Lack of local awareness: Sadhu was losing a lot of opportunities to reach out to its local customers because of its poor website performance.
- It was struggling to beat its competitors that had already captured the online market.
2. No online ordering and delivery system
In this digital era, having an independent ordering system is a must to satisfy customers. Sadhu was skeptical about having an online ordering system of their own due to a little technical knowledge and no IT support.
Being fully dependent on third-party ordering platforms, it dealt with the following issues:
- Less profit due to high commission fees.
- No interaction with the customers directly.
- Limited order volume.
- Full dependence on third parties for order management.
3. Third-party table booking
Besides online ordering, Sadhu’s table booking system was also led by third-party booking platforms, which have caused the following issues:
- No freedom of table management.
- Poor customer experience as they needed to switch multiple sites to book a table in advance.
- Less exposure because most customers remember the platform from which they booked the table instead of the restaurant portal.
- Overwhelmed website and low speed.
4. Low profit
Less exposure, low order volume, and high third-party commission amount all contributed to lowered profit levels and poor sales. The saddest part was that even after offering quality food and a cosy ambiance, it struggled to meet its business goals and keep up with the growing competition in this industry.
5. No online promotion
Online promotion has become an absolute necessity for restaurants to experience growth. Having a glamorous offline set-up, impressive hospitality etc is not enough to gain attention from wider audiences.
Sadhu witnessed the following problems with not being able to promote their restaurant online:
- Less local awareness.
- Reduced credibility.
- Struggling to get new customers.
6. Lack of customer data
One of the significant disadvantages of being dependent on third-party platforms for online orders and table bookings is that all the necessary data regarding the customers, including their purchasing patterns and background information, is kept within them, and the restaurants do not get any access to that. This data is essential for restaurant owners to offer a personalized experience to their customers, but it is not possible with third-party platforms. Sadhu faced the same issue online. It did not have any knowledge of their customers who were placing orders through online delivery portals.
FoodMato carefully listened and scrutinized the issues to offer them the best solution to their problems that hampered their growth. Let us find out the solutions that FoodMato offered to Sadhu.
Solution
1. Custom-branded website
The first step that we took to help Sadhu overcome its challenges was building a custom-branded website.
We developed the website with the essential restaurant management features, including:
- An independent online ordering system.
- Restaurant review feature.
- Improved website performance with high loading speed.
- High traffic flow with reduced bounce rate.
- Table booking system.
- A well-designed and categorized food menu.
- Easy process of purchasing food.
- Secured payment options.
- Restaurant gallery and more.
2. Independent online ordering and delivery system
The online ordering system that we added to Sadhu’s website helped them take control of their online orders.
Now it can:
- Accept orders directly on their website.
- Receive payments through secured payment gateways.
- Simplified payment system for customers.
- Access customer data.
- Directly interact with customers.
- Manage food prices and offer discounts independently based on company preferences.
3. Online promotion
FoodMato has also empowered Sadhu with comprehensive online marketing services, which have not only increased their exposure but also improved user experience with personalized communication and offers.
The marketing services we offered include:
- Personalized email marketing.
- Social media management, including community management with regular posts and interactions.
- Building marketing strategies.
- Dedicated loyalty program.
- Regular SEO based blog updates to keep customers hooked to the site.
4. IT support
We have completely removed Sadhu’s fear of handling the technical aspects of their restaurant online with our IT support team. They are always there to help the restaurant with all types of technical advice and fixes in case they face anything while handling restaurant operations online.
5. Reduced third-party commission
Sadhu witnessed a significant reduction in their third-party commission amount with their independent online ordering and table reservation system. As the sources of their orders doubled up the number of orders went high, and the commission amount went down.
6. Independent table booking
Just like online ordering, Sadhu now has an independent table booking system that allows its customers to easily book tables in advance through their website. The team can now manage the tables as per requirements, accept or hold bookings based on availability, and control the entire system without being dependent on anyone.
7. Branded mobile app
To bring the entire management process to their fingertips, FoodMato has developed a mobile app for Sadhu that allows the team to:
- Monitor and manage orders.
- Track and update food delivery status.
- Access customer details.
- Manage table bookings.
- Access the sales & order report.
Results
Traffic: 71.2K Total Impressions
Revenue: More than 60 to 65% monthly growth
Reduction in third-party commission: 14 to 30%
Wrapping up
The association with Sadhu has been proved to be a mutually beneficial step for us. The improvements that it experienced with our team intervention are highly satisfying for us.
