Swadishta is a Berlin-based well-established Indian restaurant dedicated to serving delicious Indian vegetarian food to the people of Berlin. The pure vegetarian Indian restaurant currently has two branches in Berlin. Each offers amazing Indian food items that cover almost everything from popular Indian street food and snacks to tandoori and sweets.
However, despite having a team of qualified chefs and an enticing menu, it struggled to increase profits and new customers due to a lack of online operations. So how does it manage to increase profit and build its brand? Let us uncover the story of Swadishta’s growth and development with FoodMato in this article.
About Swadishta
Name: Swadishta
Location: Quellweg 23, 13629 and Lützowstraße 69, 10785 Berlin, Germany
Website: https://swadishta.de/
Partnership with FoodMato since: 2024
Offerings: Indian vegetarian cuisine
Challenges Swadishta Faced
Swadishta’s pathway to growth was disrupted by multiple challenges. Not being engaged in online operations was one of the biggest ones among them. Let us find them all in detail in this section.
1. Not having a prominent online presence
Before partnering with FoodMato, Swadishta maintained a basic website that lacked restaurant management features. This website provided only minimal restaurant information, resulting in no customer engagement.
2. Site Speed Issue
Due to Swadishta’s dependence on third-party platforms for online ordering and table reservations, their website was overloaded and had major speed issues. It was very slow in loading pages because of this it experienced a higher Google bounce rate. This significantly reduced traffic flow on the website and as a result the restaurant owner lost many customers.
3. Dependence on third-party platforms
Swadishta relied on third-party food ordering platforms to accept and manage food orders online. That was the only way they were handling their online orders. This led to the burden of high commission fees on Swadishta which significantly reduced its profits. This is because third-party platforms charge a high percentage of commission on each food order restaurant owners receive through them.
4. No online ordering facility on the website
As mentioned above, Swadishta did not have an online ordering facility on its website and it was fully dependent on third-party delivery platforms for online orders. This restricted the brand from having direct interaction with its customers as they had to place orders from third-party platforms instead of its website.
5. Third-party dependent table booking system
Swadishta’s table booking system was completely dependent on a third-party platform, which means website visitors were redirected to the third-party website when they tried to reserve a table at Swadishta. The process of reserving a table at Swadishta was truly complicated and time-consuming.
6. Zero engagement with customers
Swadishta lacked customer engagement with its brand because it did not have a dedicated restaurant website with online ordering and other facilities. Moreover, it was not even that active on social media channels. Today’s modern customers look for something more than just good food and that is why Swadishta needed to work on the areas that would help them understand what their customers need.
7. Lack of brand awareness
Gone are those days, when word-of-mouth marketing was enough for a restaurant’s growth. Today’s restaurants need digitization to expand their reach and brand awareness. Swadishta faced challenges in bringing in new customers as it was not into any digital marketing activities.
Solutions
1. Building a restaurant website
We have built a full-fledged restaurant website for Swadishta with a suitable theme and all the necessary details of the restaurant to help the customers find every detail they need about it in one place.
The Swadishta website currently has the following features:
- Online ordering and delivery system.
- Attractive and prominent food menu.
- Online table booking system.
- Restaurant gallery to show restaurant interiors.
- Loyalty program to attract more customers.
- Google Maps to display restaurant locations.
2. Creating an online ordering system
Swadishta currently has its own online ordering system which allows the restaurant to accept orders online directly on its website. One of the biggest advantages here is that it has significantly reduced its dependence on third-party platforms.
Now customers can browse through their food menu and order items as per their preferences through the “Add” button. The entire control of the orders remains in the hands of the restaurant owner and the best part is for this they do not need to pay a penny as we are offering a completely commission-free solution.
3. Simplifying Table reservation system
We have completely removed Swadishta’s reliance on third-party platforms for table booking as their customers can now directly book their tables in advance through their website. The hassle of manually checking table reservations is now eliminated. With every new reservation, they are notified within the FoodMato application, which is convenient, user-friendly, and saves time.
FoodMato has also offered social media management services to Swadishta which has helped the brand create an impressive social media presence and community management. We regularly post on their social media pages to update customers about their menu, offers, and more.
5. Introducing a loyalty program
We have introduced a loyalty program to retain old customers and attract new ones. The loyalty program includes reward points on each purchase that customers make through Swadishta’s website. This is a step to make their customers feel valued and encourage them to order more from them.
6. Reducing third-patty commission and increasing profit
We have empowered Swadishta with an independent ordering system which has remarkably increased their ordering volume and decreased their reliance on third-party delivery platforms. This led to a boost in their profit as well.
7. Branded mobile app
A branded partner mobile app has also been built for Swadishta to simplify the entire restaurant management experience with full admin control. It allows the owner to track and manage orders, deliveries, table bookings, and more. Whether it is about accepting new orders, initiating deliveries, or new booking requests, the admin gets notified at every step for seamless management.
8. We became the IT Backbone of Swadishta
In addition to all the above-mentioned facilities, we have supported Swadishta with a qualified and sincere support team which consists of our developers’ team. They are always there to help Swadishta in case of any technical issue they might face in the process.
Results
During the three months of association, Swadishta has seen noticeable improvements in its restaurant business. Here is the complete result:
Traffic: 49k total impressions
Revenue: €6,002.59Gross sales
Reduction in third-party commission: 14 to 30%
Wrapping up
The partnership between FoodMato and Swdishta has proved to be a mutually beneficial step for our business where we started a journey of growth together. To conclude we could say that the association brought the following advantages to Swadishta’s business:
- Independent ordering system
- Decreased expenses on third-party platforms
- Improved sales and profits.
- Increased online marketing operations.
- Better customer interaction and experience.
- Increased traffic flow on the website.
- Enhanced exposure and more.
