Are you searching for game-changing marketing tips to boost your online ordering system?
Over the past few years, Europe’s online food ordering industry has witnessed massive growth, with a remarkable increase in user penetration and market value. According to research, initiated in 2024, almost 42% of European consumers relied on online food delivery services, and its market value was estimated at $31.24 billion. Due to the increase in mobile apps and changing consumer behavior, it is anticipated to reach $70.02 billion by 2033.
These numbers clearly show the need for restaurant digitization and food ordering system optimization. Considering the current market situation for restaurants, we have shared some of the most effective marketing tips in this article that will help you supercharge your online food ordering system and increase sales.
Before diving into the main topic, let’s first explore the concept of an online food ordering system
What is an online food ordering system?
An online food ordering system is a digital platform that allows restaurants to accept online orders for the food items listed in their online menu. It also offers customers the convenience of placing orders for their preferred food items from restaurants.
A good online food ordering system comes with a user-friendly interface that makes it easy for customers to browse through the food menu, choose the items they want to order, customize them as per preferences, and initiate payments securely.
Now that you have a clear idea about an online food ordering system, let us understand why it is important for your restaurant business, or why you need a food ordering system optimization.
Importance of an online food ordering system
Restaurants of all sizes must have an online ordering system not only to meet customer demands but also to achieve operational efficiency.
Here are the facts that show the importance of an online food ordering system:
Fulfill customer demands
Customer preferences also change with technical advancements. Today’s modern customers prefer ordering food online at their convenience to avoid the rush and hassle. So, having a top-notch online ordering system has become a necessity for all types of restaurants.
Expand customer reach
An Online food ordering and delivery system increases your brand’s local awareness. It allows restaurant owners to offer their services to a wider locations, which ultimately expands the restaurant’s audience reach.
Simplify order management
With a dedicated online food ordering system, you can accept, track, and manage your food orders without any errors, as the entire process is automated and machine-driven. It saves time and effort, allowing you to focus on the quality of your food.
Achieve operational efficiency
Using software to manage your online food orders streamlines the entire process and eliminates any need for manual efforts, which means no errors, timely management, and better customer service. This also allows restaurants to increase order volume and revenue.
Improve customer experience
Allowing your customers to place orders for your food items online through a well-organized and attractive menu on your website with a secure payment structure automatically improves customer experience.
It is to be mentioned that having just an online food ordering system is not enough to increase your sales. You need to follow effective marketing activities to reach out to your target customers. To help you in this journey, we have added the top 10 restaurant marketing tips that will help you supercharge your online food ordering system.
10 restaurant marketing tips to supercharge your online ordering system
1. Use the right software to add an online ordering system
When it comes to adding an online ordering system to your restaurant, you can do it in two ways: one is by relying on a third-party online ordering platform, or having your online ordering system on your website. Depending on third parties means paying a huge amount of commission per order. So we recommend creating your online ordering system that you will be able to manage with full control. To understand the difference better, you can read our previous article on Third-party Vs in-house online ordering systems.
With dedicated software, you will not only be able to add the “add to cart” button to your food items but also manage your orders without any hassle through your website. The best part about this is that you do not need to juggle between websites, track your orders, and manage deliveries without any hassle.
While searching for the best online food ordering software, you will find a lot of options. For a detailed guide on picking the best one for your business, you can consider reading “5 Best Restaurant Management Software Reviews for 2025.”
2. Optimize your website for user experience
Having an ordinary restaurant website is not enough to attract more people to place orders for your food. No matter how delicious the food you serve, if your website takes longer to load or makes it difficult for visitors to access information, it will turn them off.
Make sure your website has the following qualities to offer a great user experience to your customers:
- Fast loading time.
- User-friendly interface.
- Clean and sophisticated restaurant theme.
- An attractive food menu with proper categorization.
- Secured payment system.
- Responsive designs.
- Easy navigation
- Simple food ordering method with fewer complicated steps.
Optimize your restaurant website with the following qualities to ensure a better user experience.
3. Leverage Social Media Marketing
Your online restaurant marketing efforts are incomplete without social media intervention. Utilize popular social media platforms like Instagram, Facebook, etc, for your food delivery marketing.
Consider the following marketing tips to promote your online ordering system on social media platforms.
- Use trending hashtags.
- Post regularly on your social media pages.
- Share video reviews of your customers.
- Show behind-the-scenes activities through videos to maintain transparency.
- Play games and offer advantages.
- Share recipes straight from your kitchen.
- Make reels.
- Post high-definition and original photos of your restaurant food items.
4. Implement SEO Best Practices
Implementing local SEO on your website is essential to gain visibility online. It is also a part of website optimization for online orders. It helps you boost organic traffic to your website, which helps increase your online orders.
Consider the following SEO best practices for your restaurant website:
- Search and add proper keywords in your niche.
- Create blogs using the keywords as frequently as you can.
- Use SEO-friendly software on your restaurant website.
- Optimize your website for mobile-friendliness so that people who search for “restaurants near me” can find your restaurant easily.
- Use proper keywords on your menu pages.
- Add high-quality images with alt text that cover your niche keywords.
5. Use Email Marketing Effectively
Email marketing is one of the most effective ways of promoting your restaurant’s online ordering system. This allows restaurant owners to constantly stay in touch with their customers and update them about any changes to their menu, new offers, new additions to their restaurant, and more. You can embrace different types of email marketing techniques such as newsletters, promotional offers, welcome emails, transactional emails, survey emails, abandoned cart emails, and more. The significant increase in the number of people using email has made email marketing an inseparable part of digital marketing techniques.
6. Offer a loyalty program
Loyalty programs provide a great way to retain old customers and attract new ones. It makes your regular customers feel valued and enjoy their rewards. Moreover, it also increases your restaurant’s popularity through word-of-mouth publicity.
Consider the following loyalty program best practices for your restaurant:
- Offer incentive-based loyalty programs like exclusive discounts, reward points, etc, to encourage more purchases.
- Highlight your discounts and loyalty programs on your menu and website clearly to grab attention.
- Update your customers regularly about these offers through email marketing, menus, etc.
7. Enhance customer engagement
Engaging your customers with your brand is a very important marketing technique for restaurants to build a connection with them and create a customer base. You can keep your customers engaged through various methods, some of which are mentioned below:
- Conduct surveys and build more such strategies to find a way to communicate with your audiences.
- Initiate polls on social media platforms.
- Make sure you respond to the feedback you receive on social media platforms and promptly answer through comments to show your sincerity.
8. Collaborate with Food influencers
Today, social media influencers have a huge number of followers, and collaborating with them can give your brand amazing exposure. People not only follow their preferred influencers but also their recommended places.
- Identify suitable food influencers for your brand.
- Ask them to promote your restaurant in exchange for money.
- Let them review the best items of your restaurant and give them a tour of your space to show it to their audiences.
9. Utilize third-party Online Ordering Platforms
Besides having your own online ordering system, you can also join hands with third-party online food ordering platforms like Wolt, Uber Eats, and more. When you make your brand available on different platforms, it automatically increases your brand exposure. Your customers can easily order from your restaurant from their preferred food ordering platforms. It also helps increase revenue from your restaurant business.
10. Utilize data-driven restaurant marketing
A good restaurant online ordering system will always help you with useful insights on your sales, revenue, and orders through reports. This allows you to track the overall performance of your restaurants and the response you receive through your marketing activities. Using the detailed report and analytics, you will understand which strategy is working for your business and which needs improvement.
You can also consider your customer feedback as a crucial metric to judge your business performance.
Supercharge your Online ordering system with FoodMato
FoodMato is one of the most trusted online food ordering software platforms that covers all your restaurant management requirements. Starting from creating a branded website to optimizing the menu, online ordering system & delivery, the FoodMato team takes care of everything.
So if you want to elevate your restaurant marketing game by improving your online ordering system, then FoodMato is the best choice for you. You can also explore tutorials, tips, and success stories on our YouTube channel to see how FoodMato transforms restaurant businesses.
