How to Promote a Restaurant on Instagram? A complete restaurant Instagram marketing guide

Establishing a prominent position on Social media channels like Instagram has become crucial for businesses to grow and maximize reach. Instagram is one of the most popular social media platforms which has 2 billion monthly active users. More than 37% of the world’s 5.4 billion internet users are regularly active on Instagram. That is why most businesses are utilizing the strength of Instagram to increase brand popularity and stay in touch with their audiences.

FoodMato - Instagram marketing

Whether you have a full-fledged restaurant, cloud kitchen or small bakery or food delivery services, using Instagram can be extremely beneficial for your business.

In this article, which is based on restaurant Instagram marketing you will learn about how you can promote your restaurant on Instagram.

Let us find out the advantages of promoting your restaurant on Instagram.

Advantages of promoting your restaurant on Instagram

1. Wider audience reach

As Instagram has a huge user base, it is easy for restaurant businesses to target their audiences through the platform. All you need to do is post engaging content regularly to boost the exposure of your restaurant.

Most people prefer to check restaurants on Instagram to see reviews, restaurant ambiance etc. That is why Instagram marketing can be a great place for restaurants to catch the attention of their target audiences.

2. Engagement

With regular posts, it is easy to engage your audiences on Instagram. You can post high-quality images, videos, reels etc related to your restaurants and customers and customers to encourage your followers to interact. Answering to their queries or comments on the comment section gives you the opportunity to directly interact with them and boost engagement.

3. Exposure

Instagram is an image-based platform on which you can post HD images, carousals, videos, etc of your restaurant to gain exposure. Studies say the human brain catches visual data 60000 times faster than textual data which means your audiences can easily recognize you with the pictures you post on your restaurant’s Instagram page.

How to optimize your restaurant profile on Instagram

Instagram profile optimization for restaurants is an essential move you need to make to run a successful restaurant Instagram marketing campaign. Right from choosing an attractive profile photo to filling up the About Us section in the right way everything falls under the Instagram profile optimization process for restaurants.

1. Use a clear profile picture

Your restaurant profile picture makes the first impression about your restaurant on your audiences. So, having a high-definition image with utmost clarity is important to make a lasting impression.

Consider the following things while adding a profile picture to your restaurant page:

  • Use HD images.
  • Add your brand logo if necessary.
  • You can also use your restaurant’s special dish to it.
  • Make sure the image you choose matches your brand.

2. Easy to recall user name

Your restaurant’s user name plays a great role in helping your audiences identify your brand. It also has the power to increase its searchability.

To find out the most suitable username for your restaurant, consider the following things:

  • Pick a username that is easy to remember.
  • Connects well with your brand.
  • Perfectly represents your services.
  • Related to your restaurant.
  • User-friendly and easy to remember.

3. Short and focused user bio

While preparing a bio for your restaurant’s Instagram page, keep in mind that people will read the bio to know about your products and services. So it is better to keep it short and informative.

Consider the following points before writing a bio for your restaurant:

  • Make a brief bio mentioning your cuisine, uniqueness, and specialties.
  • Add proper keywords relevant to your restaurant to increase searchability.
  • Don’t forget to add CTA to your bio.
  • Mention the USPs of your restaurant instead of writing elaborated paragraphs.

How to promote a restaurant on Instagram? A complete Restaurant Instagram marketing guide

FoodMato - Instagram marketing

Social media marketing has become an inseparable part of every food business. It has turned into one of the most useful ways of promoting businesses online. When it comes to Instagram, you need the right restaurant Instagram marketing strategies to achieve your goal.

Get a detailed guide on restaurant marketing strategies here.

Here is a complete restaurant Instagram marketing guide in which you will find the proper ways to promote a restaurant on Instagram:

1. Optimize your profile

Optimizing your restaurant’s Instagram profile is all about adding a suitable profile picture, a proper bio, and keeping your audience engaged with content like attractive images, videos, reels, and more. Make sure you have your brand logo on your profile.

2. Use proper hashtags

Hashtags are extremely useful in helping your followers find your posts and they let them appear on their Instagram feed. Look for the hashtags that are trending and related to restaurants or food industries. Some of the examples include #foodies, #pasta, #foodcraving etc.

You are also free to create your own restaurant’s hashtag.

3. Share real bio

With the above mentioned guide on creating your Instagram bio, you need to create a bio that will attract your users and drive them directly to your website. You only need to ensure that the information you share on your bio is real and all the links that you added are redirecting to the right place.

4. Host events

Host events at your restaurant like live music, concerts and more. Share the special moments with your audiences on Instagram. You can also invite guests to perform at your restaurant and initiate contests for your instagram followers to boost engagement on your page.

5. Engage with followers

There are various ways to engage with your followers directly on Instagram. Go live to communicate with them, post videos and reels etc. To encourage people to interact, you need to give answer to their queries through comments or live interaction.

6. Look for an influencer marketing opportunity

Influencer marketing is very much in trend, when it comes to marketing on Instagram. Followers of influencers trust them and utilizing this trust you can collaborate with influencers to promote your restaurant on Instagram.

7. Create engaging reels

Reels are offering a great marketing opportunity for businesses who want to maximize their audience reach. You can also utilize the current reels craze by posting reels twice a week and sharing them with your audiences.

8. Share behind-the-scenes video

Sharing behind the scenes activities of your restaurant through videos is very effective as it shows how well you handle your kitchen. It also helps you build a transparent relationship with your customers and followers.

9. Post customer testimonials

Posting your customer testimonials in terms of images and videos allows you to add credibility to your business. You can also post pictures of your customers having a good time at your restaurant.

Automate Restaurant Instagram Marketing with FoodMato

You can easily automate restaurant instagram marketing with FoodMato that offers a complete digital solution to your restaurant or food business, right from creating an attractive website, adding online ordering and delivery facility to marketing including social media marketing.

Discover FoodMato now! Follow us on YouTube for more details.

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