Do you want to digitally transform your restaurant?
Get all your queries regarding restaurant digital transformation solved in this article. A digital transformation of your restaurant can bring multiple benefits to your business. Starting from improving user experience to increasing order flow and sales, it simply redefines the way restaurants are managed.
You might be surprised to know how the digitization of food businesses has helped restaurants of all sizes increase their sales and growth. Research says the restaurant digitization market size is expected to grow by USD 6.89 billion, at a CAGR of 16.81% between 2023 and 2028. Technical developments, evolving customer requirements and the cut-throat competition in the food business are believed to have worked as catalysts behind the growth.
If you are still running your restaurant business the old-school way, it is high time you step into the world of technology by digitizing your restaurant operations.
The benefits of digital transformation in the restaurant industry
Giving your restaurant a digital transformation is not only beneficial for you but also for your customers. With the combination of the right tools and strategies, you can attract many customers and accelerate your restaurant’s growth.
Here are the benefits that you will get by digitally transforming your restaurant:
1. Better user experience
Your customers and target audiences would love it when they will be able to easily access your menu online, place orders for their food from home and get that delivered on time. The seamless process is sure to impress them.
2. Increase in orders
When you create an online ordering system on your restaurant site, you will receive orders from both online and offline modes which will inevitably increase your order flow and revenue.
3. Improve operational efficiency
Restaurant digital transformation automates multiple restaurant operations including order management, reservations, inventory management etc. which undoubtedly removes errors, saves time, and improves work efficiency.
4. Better and easier revenue management
When you have the right tools to manage your restaurant activities, you can easily access real-time data on order and sales which helps you identify problem areas and discover new ways to work on them.
Now that you know a digital transformation to your restaurant can bring a lot of advantages to your business, it is time for you to know the right steps to embrace the technology. Find out how to digitally transform a restaurant in our next segment.
How to digitally transform a restaurant?
Adopting a new technology may sound scary to many restaurant owners as they many of them do not have much technical knowledge. However, technical intervention does not always involve a lot of cost and effort. If you choose the right software, you do not need to spend much.
Here are some of the most effective restaurant digital transformation tips that you can use for your restaurant:
1. Create a website
The first step to digitizing your restaurant is to create a dedicated restaurant website where all your restaurant details will be there. A clean and informative restaurant website design always attracts people to it.
Make sure your restaurant website has the following things:
- A well-crafted, digital menu with high-quality authentic food images.
- Offers and discounts are properly mentioned in it.
- Accurate contact details.
- Proper restaurant address. If possible integrate Google Maps with it for easy location tracking.
- Clickable buttons with proper navigation.
- Restaurant gallery to share inside pictures of your restaurant.
2. Adopt online ordering and delivery
With a well-designed restaurant website, you need to add a convenient online ordering system. Having an online ordering system is no more an option for restaurants. Whether you have a small or an established restaurant it is an absolute necessity for you. You can have your own online ordering system or register your restaurant to a third-party platform to sell your food online.
To know which option is better for you, you can read our article on Third-party Vs in-house food ordering system.
3. Use an app
Having an app is as useful as a website. Besides through your website, if you can make your restaurant available on food ordering apps then it will be an added advantage for you to stand out in the digital marketplace. Such restaurant apps can be of two types: one is for restaurant owners and the other is for customers through which they can place orders with ease.
A good restaurant app for restaurant owners allows you to do the following:
- Track and manage online orders.
- Initiate and monitor deliveries.
- Control restaurant status.
- Manage table reservation.
- Generate invoices.
- Add loyalty programs and more.
Whereas a food restaurant app for customer will have the following facilities:
- Easy ordering system.
- Delivery tracking and real-time notifications.
- Secured payment options.
4. Restaurant management system
A restaurant management system helps you optimize your recurring restaurant activities which ultimately accelerates growth.
It generally includes the following:
- A well-organized menu.
- Data analytics.
- Improved user experience.
5. Secure payment gateways
Payment security and options both are important to gain customer trust and brand value. Customers always rely on restaurants that offer secured payment facilities online to its customers. So make sure you offer multiple payment options like credit card and debit card etc and the data your customers share with you remains safe.
Get ready to digitally transform your restaurant with FoodMato
If the above-mentioned steps seem to be overwhelming to you, don’t worry we have a perfect solution to this. Use FoodMato to take your food business online.
It is a complete coding-free solution that takes care of everything that you need for a complete digital makeover.
The services of FoodMato include the following:
- Online ordering and delivery.
- Restaurant marketing.
- Website building.
- Table reservation facility.
- An app for restaurant owners.
- Real-time data and analytics.
- Loyalty program.
- Generating invoices and more.
All these services are backed by a sincere and friendly support team who are always ready to help. Above everything, we provide affordable pricing for services so that businesses of all sizes can digitize their restaurant.